Syndicate: An Alternative Way of Startup Investing

TL;DR

A Syndicate is a group of investors, typically led by a primary investor or venture capital firm, that collaborate to invest in a startup or company.

The lead investor is usually an experienced angel investor, venture capitalist, or institutional investor who identifies the opportunity and invites others to participate.

The syndicate members invest smaller amounts of capital compared to the lead investor, which allows them to spread their risk across multiple deals while benefiting from the expertise and due diligence of the lead.

How Does a Syndicate Work?

Syndicates are typically structured around a lead investor and a group of backers (also known as limited partners in a syndicate context).

The process generally follows these steps:

1. Sourcing the Deal

The lead investor is responsible for sourcing the investment opportunity, which usually involves identifying a promising startup or company in need of capital.

The lead performs initial due diligence on the company, assessing factors like market potential, the founding team, business model, and financial projections. If the lead believes the investment is promising, they decide to invest and form a syndicate.

2. Forming the Syndicate

Once the lead investor commits to the deal, they invite other investors to participate in the syndicate.

The backers can be angel investors, family offices, or other venture capital firms interested in the deal. Syndicate members typically invest smaller amounts than the lead investor, but collectively, they contribute a significant portion of the overall investment.

For example, if a startup is seeking $1 million in funding, the lead investor might contribute $200,000, while the rest of the syndicate members contribute the remaining $800,000 in smaller increments.

3. Negotiating Terms

The lead investor negotiates the terms of the deal with the startup. This includes the valuation of the company, the amount of equity that will be granted in exchange for the investment, and any additional rights or protections, such as board seats or liquidation preferences.

The lead handles these negotiations on behalf of the entire syndicate, and the syndicate members typically agree to the terms set by the lead.

4. Investing in the Company

Once the terms are agreed upon, the syndicate members commit their capital. The collective investment from the syndicate is then transferred to the company, and in return, the syndicate members receive equity in the startup.

The amount of equity each member receives is proportional to their contribution to the syndicate.

5. Managing the Investment

After the investment is made, the lead investor often continues to take an active role in managing the investment on behalf of the syndicate.

This may include providing strategic guidance to the startup, monitoring its performance, and assisting with future fundraising efforts.

The lead keeps the syndicate members informed about the company’s progress, financial health, and any potential follow-on investment opportunities.

Key Participants in a Syndicate

Syndicates typically involve two main participants: the Lead Investor and the Backers.

1. Lead Investor

The Lead Investor is the person or firm that takes the primary responsibility for identifying the investment opportunity, conducting due diligence, negotiating terms, and managing the investment post-transaction.

The lead is often an experienced investor with a track record of successful deals and a deep understanding of the industry or market in which the startup operates.

The lead may also contribute a larger portion of the capital and take on a more active role in helping the company grow.

  • Responsibilities: Sourcing deals, negotiating terms, performing due diligence, managing the investment.
  • Incentive: The lead investor often earns a carry or a percentage of the profits from the investment, which is an additional incentive for managing the syndicate effectively.

2. Backers (Syndicate Members)

Backers, also known as syndicate members, are the individuals or institutions that contribute smaller amounts of capital to the deal. They rely on the lead investor’s expertise and due diligence when making their investment decision.

Backers typically do not play an active role in the company’s management but may offer strategic advice or support when needed.

  • Responsibilities: Providing capital, following the lead investor’s decisions, and occasionally offering support to the company.
  • Incentive: Backers receive equity in the company proportional to their investment and benefit from any potential future returns, such as when the company exits through an IPO or acquisition.

Syndicate vs. Traditional Venture Capital

While both syndicates and traditional venture capital (VC) firms involve collective investing, there are key differences:

  • Structure: In traditional VC firms, investors (limited partners or LPs) commit capital to a fund, and the general partners (GPs) of the firm decide where to invest that capital. In syndicates, the lead investor identifies specific deals and invites other investors to participate on a deal-by-deal basis.
  • Commitment: Traditional VC firms usually require LPs to commit large sums of capital to a fund over multiple years, whereas syndicates allow investors to participate in individual deals with smaller amounts of capital.
  • Control: In a traditional VC firm, the general partners have full control over investment decisions. In a syndicate, backers can choose whether to participate in each deal and often have less control over how the investment is managed.

Conclusion

A Syndicate is a collaborative investment structure that allows multiple investors to pool their resources and expertise to invest in startups.

Interested in learning more VC related terms? Head over to our VC glossary!